DIRECTV is upping the ante in the battle for Spanish language customers by expanding their DIRECTV Mas lineup.
DIRECTV Mas, the company’s combination of English and Spanish programming is designed of course to reach an estimated audience of between 40 and 50 million Spanish speaking customers in the United States. Described as a package of “exclusive Mexican Programming” with news, sports, movies, variety and educational programs from across Latin America, the DIRECTV Mas package will put more pressure on DISH Network.
DIRECTV is increasing the number of channels in the Latino package to 45+ Spanish language stations, and 230 English channels at the top level Premier package. According to DIRECTV, this 18% more Spanish language programming than any other competitor. In the past two years, Direct TV Mas has added the following channels to the Spanish lineup:
DIRECTV Mas service incorporates different channels from all over the Spanish speaking world including Spain, the Caribbean, as well as additional Central and South American countries. The service now carries 7 channels of programming directly from Mexico.
DISH Network has been the leader in signing up customers via their DishLATINO package. With DIRECTV’s recent expansion of their Spanish language programming, it looks like DISH Network has yet another fight on their hands in the battle for subscribers.