Why DISH Network Dropped VOOM HD

DISH Network’s recent decision to drop the VOOM HD channel network has certainly drawn plenty of criticism from viewers who claim they love VOOM and its 24-hour HD programming format. From a business perspective however, the move had to be made.

For those not familiar with VOOM, the concept behind the company was to create and all-HD satellite television provider. After struggling to carve out a subscriber base, VOOM was given new life by Echostar when the parties reached an agreement to have all of the VOOM HD channels carried on DISH Network.

Earlier this year, DISH Network realigned its HD packages, forcing subscribers who wanted VOOM HD to pay $20 for all 15 channels. Subscribers who wanted the dishHD essentials package could subscribe for $10 a month, and would only miss out on the 15 VOOM HD channels and a few additional channels.

Of course, VOOM did not like that move, as it would erode their subscriber base. The parties headed to court to fight things out, DISH Network claiming VOOM had not held up their part of the bargain by failing to invest in new programming. DISH certainly has an argument there, as one of the biggest complaints about the VOOM network is its constant repeats. DISH Network finally pulled the plug, removing VOOM earlier this week, claiming breach of contract.

DISH Network head Charlie Ergen has always taken a hard-line stance with programmers, and has always been willing to cut the cord first and pay his lawyers to work it out in court later. His decision here will probably mean the end of VOOM, as it can count cable operator Cablevision as its only customer.

The bottom line with VOOM is that it was a niche product, enjoyed by only a few in the grand scheme of things. Very few, if any new customers were making the decision to subscribe to DISH Network based on gaining access to VOOM HD. While it may have to field a few customer complaints about VOOM in the short term, the longer term view required DISH Network to clear out the old in order to bring in the new.

126 Comments
  1. police negligence 2451 days ago
  2. DishNetwork subscriber 2451 days ago
  3. yvonne townsend 2450 days ago
  4. Bobbi & Warren 2450 days ago
  5. Albert 2449 days ago
  6. rick lynch 2450 days ago
  7. Woody 2449 days ago
  8. MK 2449 days ago
  9. Paul 2449 days ago
  10. Dan 2449 days ago
  11. Earl 2449 days ago
  12. Lenny 2449 days ago
  13. barry 2449 days ago
  14. Stan 2449 days ago
  15. Robert 2449 days ago
  16. Claudia Scarbrough 2449 days ago
  17. Robert Read 2449 days ago
  18. Marcelle Wiggins 2448 days ago
  19. Mark 2447 days ago
  20. Audix 2447 days ago
  21. RaveFan 2447 days ago
  22. Matt 2447 days ago
  23. P 2446 days ago
  24. Rick 2446 days ago
  25. Bruce 2446 days ago
  26. Al 2446 days ago
  27. Eric 2446 days ago
  28. robert meiers 2445 days ago
  29. P 2445 days ago
  30. BlahBlah 2445 days ago
  31. Patrick 2444 days ago
  32. Susie 2444 days ago
  33. Claude 2443 days ago
  34. carlos 2443 days ago
  35. jw939 2443 days ago
  36. Brian 2442 days ago
  37. Bill 2442 days ago
  38. Jesse 2441 days ago
  39. Tara 2441 days ago
  40. Ken 2440 days ago
  41. rt 2439 days ago
  42. John 2438 days ago
  43. Steve 2438 days ago
  44. Steve 2438 days ago
  45. Jim Hall 2438 days ago
  46. JJH 2438 days ago
  47. BMD 2438 days ago
  48. Arnie Lazarus 2437 days ago
  49. Todd 2437 days ago
  50. Eric 2437 days ago
  51. AOS 2437 days ago
  52. John Alexander 2436 days ago
  53. Ramona Finocchiaro 2436 days ago
  54. GHA 2436 days ago
  55. BG 2435 days ago
  56. Roger Klietz 2434 days ago
  57. cchero 2434 days ago
  58. Lynne 2433 days ago
  59. Donald Marsh 2432 days ago
  60. John Smith 2429 days ago
  61. Chris King 2428 days ago
  62. Francisco Sapio 2427 days ago
  63. Barry Wright 2426 days ago
  64. Al 2425 days ago
  65. Slolearner 2425 days ago
  66. Jim Spalla 2424 days ago
  67. Daver 2420 days ago
  68. jack 2419 days ago
  69. Geo 2418 days ago
  70. William Turri 2417 days ago
  71. Dissatisfied in NJ 2412 days ago
  72. DISH is Dishonest 2411 days ago
  73. john 2411 days ago
  74. Alex 2408 days ago
  75. Ron Fed-Up 2406 days ago
  76. Tony 2406 days ago
  77. sandy 2405 days ago
  78. Chris M 2404 days ago
  79. Jeremy 2404 days ago
  80. DocDaddy - Missouri 2403 days ago
  81. Phillip Clark 2403 days ago
  82. Raymond T 2402 days ago
  83. Gene Rhinehartgene539@msn.com 2400 days ago
  84. william c tempel 2400 days ago
  85. Jake 2398 days ago
  86. Al 2397 days ago
  87. Mr Butterworth 2395 days ago
  88. Shady 2392 days ago
  89. Penny Morris 2389 days ago
  90. Asher 2385 days ago
  91. HellRazor 2383 days ago
  92. Oscar T. Unger 2382 days ago
  93. DJ 2381 days ago
  94. F Hudson Miller 2380 days ago
  95. Al 2374 days ago
  96. Joe 2374 days ago
  97. Donald Boos 2368 days ago
  98. Tomas Yanez 2362 days ago
  99. jc 2355 days ago
  100. tracy 2350 days ago
  101. Jake 2346 days ago
  102. Myrubi 2330 days ago
  103. Gow 2328 days ago
  104. J. Garzon 2324 days ago
  105. albertjames 2310 days ago
  106. S. Krupnik 2302 days ago
  107. R. Martinez 2302 days ago
  108. rcvogel 2282 days ago
  109. Phil 2235 days ago
  110. John 2215 days ago
  111. Normal 2212 days ago
  112. Kristen 2211 days ago
  113. Joe Malzone 2210 days ago
  114. todd 2209 days ago
  115. Offsafety 2201 days ago
  116. Rich Woods 2200 days ago
  117. cliff 2199 days ago
  118. Leifikins 2196 days ago
  119. Kelly C 2142 days ago
  120. louie 2131 days ago
  121. Randy 2120 days ago
  122. silver ring 1940 days ago
  123. silver necklace 1939 days ago
  124. Tim 1930 days ago
  125. efrain m. u. 1716 days ago
  126. Kathleen 1648 days ago

Leave a Reply

Your email address will not be published. Required fields are marked *